Lacoste Training: Elegance, Confidence, Excellence
Welcome, Lacoste ambassadors!
You are about to dive into the world of a global icon: Lacoste, a symbol of French elegance, sporting audacity and world-renowned expertise. In the bustling and demanding environment of duty-free shops, your role is essential: you are the voice, energy and expertise that bring the famous crocodile to life.
This training episode will guide you through the fascinating story of René Lacoste, the legend behind the logo, the creation of the L.12.12 polo shirt and the strong values that define the brand: tenacity, timeless style and natural confidence.
You will also discover the key points for presenting the flagship products — from the small piqué polo shirt to the fragrances inspired by the world of sport-chic — to help each traveller make a confident, elegant and high-quality choice.
Your mission? Embody the Lacoste spirit, enrich each interaction with authentic storytelling and offer a memorable experience that makes people want to choose — and return to — Lacoste.
Let's go, and long live French elegance!
Lagardere Travel Retail
Lagardère Travel Retail – Welcome to Narraid
Welcome to Narraid – your personal audio learning tool, created to support you in your daily work at Lagardère Travel Retail.
In just 5 minutes, you can refresh your knowledge about a brand, understand what makes a product unique, or prepare yourself for the questions travellers may ask. Each episode is short, practical, and available in your own language — easy to listen to during your commute, on a break, or before your shift starts.
By simply listening, you’ll gain everything you need: key product facts, brand stories, hero SKUs, and confident ways to explain them to customers. The aim is to help you feel prepared and self-assured — so you can guide travellers with clarity and authenticity.
Alongside some episodes, you may also see optional videos. These are an extra layer of brand engagement — adding atmosphere, visuals, and inspiration around the brand — but all essential learning is fully covered in the audio itself.
Choose an episode, press play, and build your knowledge — one story at a time.